Premier Veins

We created new Google Ads and Bing Ads campaigns that resulted in a click-through-rate (CTR) of over 12%, almost 1,000 conversions and a conversion rate > 2% (during the campaign period), which demonstrates that improved both traffic quantity and quality to the website.

Furthermore, these campaigns achieved a cost-per-conversion of less than £140, and in turn an increase in return on ad spend (ROAS), meaning that our PPC services had made a profit.

Our website and SEO audit identified the following areas of improvement, which we then implemented:

• Make information easier to scan and digest.
• Increase relevance – directly answer user search queries.
• Improve visibility in local search engine results pages for relevant search terms.
• Strengthen calls-to-action on each page.
• Improve site structure and navigation for a better user experience and a more direct conversion pathway.
• Provide social proof of USP claims with strategically placed testimonials.
• Offer a better understanding of varicose veins and thread veins including symptoms, diagnosis and treatment, as well as Premier Veins clinic information and pricing.
• Create and optimise Google My Business and Bing Places profiles to help improve positioning in local SERPs.
• Publish informative and engaging SEO-optimised blogs and social media posts on a regular basis.

These changes had a significant improvement on website performance with over 70,000 sessions, almost 1,700 conversions, a 197% increase in conversion rate, and a 26% decrease in bounce rate.