Summary
Industry: Healthcare (Charity)
Client name: Greensleeves
Bio: Greensleeves is an award-winning charity that has more than 20 homes across England that provide Nursing, Dementia and Residential care.
Website: www.greensleeves.org.uk
Goals: Boost PPC campaign results, improve website visibility and click-through-rate for local searches, and turn more website visitors into leads.
Solutions
“Sara and 2C Digital Marketing provided an excellent Pay-Per-Click service to Greensleeves Care over a number of years. We found Sara (Director) to be highly diligent, personable, customer-focused with superb customer service skills, and ability to overcome any PPC challenges. We would gladly recommend 2C Digital Marketing to other companies.”
Results
PPC Management
We created new Google Ads and Bing Ads campaigns that resulted in a click-through-rate (CTR) of over 3%, almost 200 conversions and a conversion rate > 3% (during the campaign period), which demonstrates that improved both traffic quantity and quality to the website.
Furthermore, these campaigns achieved a cost-per-conversion of less than £50, and in turn an increase in return on ad spend (ROAS), meaning that our PPC services had made a profit.
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