Success Story #3

Greensleeves Care

The client’s challenge

Greensleeves Care is a charity that manages more than 20 care homes across England. They wanted to increase leads via their website’s contact form, calls, email and brochure requests from Google.

 

Services used: 

“Sara and 2C Digital Marketing provided an excellent Pay-Per-Click service to Greensleeves Care over a number of years. We found Sara (Director) to be highly diligent, personable, customer-focused with superb customer service skills, and ability to overcome any PPC challenges. We would gladly recommend 2C Digital Marketing to other companies.”

Anna Kleinman, Head of Marketing & Communications – Greensleeves Care

The results…

When comparing the six months before the campaign to the first twelve months of the campaign, there has been:

+29%
average (mean) increase in conversion volume
+45%
average (mean) increase in conversion rate
+32%
average (mean) decrease in cost-per-conversion

What does this mean?

The campaign is engaging the client’s target audience and this shows that website traffic is of a higher quality than in previous months. This, in turn, is boosting brand awareness, website exposure and leads.

 

We know the traffic quality has improved because the conversion volume and conversion rate statistics show that more visitors are taking consistent action and converting once on the website. Most importantly, 2C is achieving a cheaper cost-per-conversion and in turn a higher ROI.

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