Dr Will’s

The client’s challenge

Bristol-based Dr Will’s manufactures healthy, natural condiments. They wanted to improve their organic search results and develop their in-house approach to SEO moving forward.


Services used:

  • On-page and technical SEO optimisation
  • Guidance on off-page optimisation techniques

“Excellent experience – did a great job of the SEO, keeping me informed all the way through the process. The website is in much better shape as a result. Would definitely recommend!”

Liam White – Dr. Will’s

The results…

On-page and technical SEO optimisation:

  • Core pages indexed and ranking for desired keywords
  • Concise search listing descriptions with a call to action
  • Improved page speed load time
  • Ensured cross-device functionality
  • Implemented/ optimised meta data (title tags and meta descriptions)
  • Reviewed and improved indexing/ site map
  • Implemented/ fixed re-directs

Guidance on off-page optimisation techniques:

  • Increased team awareness of off-page SEO techniques and how to implement them for future.

What does this mean?

On-page and technical SEO optimisation has allowed Dr Will’s to:

  • Improve their rankings in search listings for keywords that are relevant to their target audience — increasing visibility, brand awareness and click-through rate.
  • Provide a better user experience.

Guidance on off-page optimisation techniques:

The team at Dr Will’s now has the knowledge required to:

  • Be strategic in its approach to search engine optimisation.
  • Identify the resources needed to apply an effective SEO strategy.

Similar case studies

Premier Veins

Premier Veins is a Birmingham-based private healthcare service that provides effective walk-in-walk-out varicose vein treatments. We first began working with them in 2019 when they...

Birmingham Haemorrhoid Clinic

The Birmingham Haemorrhoid Clinic is a specialist private healthcare service that provides effective haemorrhoid treatments. They initially contacted 2C as they needed a digital partner...

Work with 2C Digital Marketing