SUCCESS STORY #2
The client’s challenge
“It’s been a real pleasure dealing with Sara and the team. Sara is a personable professional, with a keen eye for detail, and it was her qualities that gave us confidence in the quality we would get from working with 2C.”
|Improve website visibility and competitive position for relevant search terms in search engine results pages (SERPs).||Create high quality search engine optimised blog posts that target service-related search terms.|
|Improve website traffic rates and quality.||Create high quality search engine optimised blog posts that target service-related search terms.|
|Increase target audience engagement with the website and therefore increase trust in the Computer Geeks brand.||Create and share blog assets and social media posts that appeal to the target audience and meet their search intentions with highly relevant, useful and engaging content.|
Objective 1 – Improve website visibility and competitive position in SERPs
Computer Geeks’ strategy, along with 2C’s content creation achieved a 129% increase in organic keywords ranking on page 1 of SERPS (May 2019 – July 2020).
Diagram 1 maps Computer Geeks’ level of organic keywords and search traffic against their competitors at the time of writing (12 months into the contract). It demonstrates that the Geeks content marketing efforts have put them firmly ahead of their competitors in both the number of keywords that they rank for and their visibility in SERPs.
DIAGRAM 1: COMPETITION MAP
Objective 2 – Improve website traffic
Between May 2019 and July 2020, Computer Geeks’ content strategy campaign contributed to the following results compared to the previous year:
*A session is defined as a group of interactions one user takes within a given time frame on your website.
What does this mean?
A company’s year-on-year website traffic growth is tied into several factors such as their marketing spend, age, strategy and audience. However, a 10-20% is generally considered a good benchmark
for an established business. A 28.93% increase in website traffic (sessions) is, therefore, a healthy growth rate. The increase in unique page views indicates that Computer Geeks’ content and optimised meta descriptions attracted significantly more interest than in previous months. Because Computer Geeks aligned their content to target audience search terms, the traffic that landed on their web pages was also of a higher quality.
Objective 3 – Increase target audience engagement with website
4 of the blog pages that were published and shared via social media within the campaign period appear within the top 20 most visited pages on the site (one of which features as number 4) and average time on page increased by 3.4%.