Summary
Industry: Healthcare (Private)
Client name: Birmingham Haemorrhoid Clinic
Bio: The Birmingham Haemorrhoid Clinic is a specialist private healthcare service that provides effective haemorrhoid treatments in the Birmingham area.
Website: www.thebirminghamhaemorrhoidclinic.com
Goals: Boost PPC campaign results, improve website visibility and click-through rate for local SEO, and turn more website visitors into leads.
Solutions
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Results
PPC Management
We created new Google Ads and Bing Ads campaigns that resulted in a click-through-rate (CTR) of over 7%, almost 70 conversions and a conversion rate > 3% (during the campaign period), which demonstrates that improved both traffic quantity and quality to the website.
Furthermore, these campaigns achieved a cost-per-conversion of less than £60, and in turn an increase in return on ad spend (ROAS), meaning that our PPC services had made a profit.
Website and SEO Improvements
Our website and SEO audit identified the following optimisation opportunities, which we then implemented:
- Make information easier to scan and digest.
- Increase relevance – directly answer the user’s search query.
- Improve visibility in local search engine results pages for relevant search terms.
- Strengthen calls-to-action on each page.
- Improve the site structure and navigation for a better user experience and a more direct conversion pathway.
- Provide social proof of USP claims with strategically placed testimonials.
These changes had a significant improvement on website performance with a 441% increase in sessions, a 300% increase in conversions, and > 35% decrease in bounce rate.
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