What is SEO?

Search engine optimisation (SEO) is the process of improving your web page’s position in the ‘organic’ search results pages (SERPs) of search engines such as Google and Bing. Getting your web pages listed in SERPs is free, but it’s a long-term process that has many dimensions. What’s more, these ads generally appear below paid search results.


There’s no charge for clicks on organic search results. It’s free traffic, straight to your web page.

SEO can be used in conjunction with paid search and paid social to increase conversions and to achieve a dominant position in search engine results pages.

SEO can increase brand awareness and reputation both through search results pages and through building quality links.

SEO is only achievable when a website functions well, is easy to navigate and contains high quality content and links.

Our Process

Why Choose 2C?

2C is all about helping you to get the most from your digital marketing campaigns whilst enjoying the journey along the way. We don’t just want to meet your expectations, we want to exceed them.

Our four core values of partnership, innovation, specialism and transparency guide how we work and shape our services.

Find out more

Are you ready to grow?

Are you ready to grow?

Get in touch to find out how we can grow your business together.