Paid Social


Paid social marketing is sponsored online advertising on social media sites, such as Facebook, Instagram, LinkedIn and Twitter. You don’t pay to list the ad, but instead pay each time your ad is clicked (pay-per-click (PPC) advertising) or when your ad is displayed (cost-per-impression (CPM) advertising).


Paid social is a highly targeted form of digital marketing that allows you to reach specific audiences on social media channels based on:

  • Demographic (age, gender, location)
  • Interests (related companies, products, services)
  • Job titles, marital status etc.

Setting a campaign up is a quick process that yields instant and reliable results from social media specific platforms e.g. Facebook Ads, Instagram Ads, LinkedIN Ads and Twitter Ads.

The beauty of paid social is that you have complete control of your budget every step of the way. Once the campaign is running, you can monitor performance and optimise your ad to achieve the best results possible.

Our Process

Why Choose 2C?

2C is all about helping you to get the most from your digital marketing campaigns whilst enjoying the journey along the way. We don’t just want to meet your expectations, we want to exceed them.

Our four core values of partnership, innovation, specialism and transparency guide how we work and shape our services.

Find out more

Are you ready to grow?

Are you ready to grow?

Get in touch to find out how we can grow your business together.