Paid Search

What is paid search?

Paid search marketing is online advertising within the sponsored listings of a search engine results page e.g. Google, Bing, or a partner site. You don’t pay to list the ad, but instead pay each time your ad is clicked (pay-per-click (PPC) advertising) or when your ad is displayed (cost-per-impression (CPM) advertising). These ads generally appear above SEO search results.


Paid search is a highly targeted form of digital marketing that allows you to reach specific audiences based on:

  • Keyword
  • Demographic (age, gender, location)
  • Device
  • Ad Scheduling (hour of day/ day of the week)

Setting a campaign up is a quick process that yields instant and reliable results from engine specific platforms such as Google Ads and Bing Ads. From day one, you can boost brand awareness and raise visibility, and as you refine your campaign over time you will increase your ROI.

The beauty of paid search is that you have complete control of your budget every step of the way. Once the campaign is running, you can monitor performance and optimise your ad to achieve the best results possible.

Our Process

Why Choose 2C?

2C is all about helping you to get the most from your digital marketing campaigns whilst enjoying the journey along the way. We don’t just want to meet your expectations, we want to exceed them.

Our four core values of partnership, innovation, specialism and transparency guide how we work and shape our services.

Find out more

Are you ready to grow?

Are you ready to grow?

Get in touch to find out how we can grow your business together.