What is PPC advertising?
PPC (pay-per-click) marketing is generally known as “sponsored” ads in your search engine (like Google) or social media newsfeeds and inboxes. It allows you to target specific audiences or search terms with highly relevant ads of your products or services. You pay each time a user clicks on your ad (cost-per-click (CPC)) or when they view your ad (cost-per-impression (CPM)).
FAQs
Long-term, no, but we do set a minimum term of three months. This is because it can take time to see the results of your campaigns. We provide you with a monthly report call to keep you fully in the loop with your PPC performance and optimisation opportunities.
It doesn’t matter if you’re new to PPC advertising or have been running campaigns for a while. We work with a wide range of clients who have different levels of PPC knowledge, and our specialists will tailor our services to meet your needs.
As much as you like. You can provide us with a PPC strategy, our consultants can support you in building one or we can create one for you. You can check all of your ads before they are published, or you can feedback to us during your monthly report call.
We accept bank transfers and encourage our clients to set up a monthly standing order or direct debit to ensure that payments reach us on time, and we can keep your account up-to-date. Contact us to find out more.
The benefits
Targeting
PPC is a direct form of marketing. Ads are served to people who are either actively looking for or likely to be interested in your products or services, helping to increase your return on ad spend (ROAS).
Control
The beauty of pay-per-click is that you have complete control of your account and budget every step of the way. Once the campaign is running, you can monitor performance and optimise your ads to achieve the best results possible.
Efficiency
Setting a campaign up is a quick process that yields instant and reliable results. From day one, you can boost brand awareness, and as you refine your campaign over time, you will increase your ROAS.
Our PPC services
2C’s PPC specialists can help you to achieve fast and cost-effective online conversions. We can build a campaign from scratch or support you in optimising existing ones.
Paid social
Reach new customers with sponsored ads on social media sites such as Facebook, Instagram, LinkedIn and Twitter. Targeting is based on demographics, interests, behaviour and intent.
Paid search
Hit page one of search engine results pages (SERPs) with sponsored ads on Google, Bing and partner sites. Targeting is based on keyword, demographics, device, and ad scheduling.
Display ads
Serve up branded, rich-media ads on relevant sites that participate in Google Search Network or Microsoft Audience Ads. Display ads are effective at raising brand and product awareness, and remarketing.
Shopping ads
Put your e-commerce products in front of the people who are interested in them with Google’s Smart Shopping or Microsoft Ad campaigns. Your image-based ads will appear above organic search engine results, putting the spotlight on your brand.
Remarketing
Show ads to people who have previously visited your website. Remarketing is an effective marketing technique for high price products and services. It works on a subliminal level to bring potential customers back to your site and to encourage them to take action.
Our PPC management in action…
Premier Veins
Birmingham Haemorrhoid Clinic
Contact us
2C is a creative, innovative and effective digital marketing agency that offers PPC services across Bristol and the rest of the UK.
Contact us on 0117 329 1717 or email hello@2cdigitalmarketing.com to get your project started.