What is PPC advertising?
PPC (pay-per-click) marketing is generally known as “sponsored” ads in your search engine (for example, Google) or social media newsfeeds. It allows you to target specific audiences or search terms with highly relevant ads of your products or services. You pay each time a prospect clicks on your ad (cost-per-click (CPC)) or when they view your ad (cost-per-impression (CPM) advertising).
Long-term, no, but we do set a minimum term of three months. This is because it can take time to see the results of your PPC campaigns. We provide you with a monthly report to keep you fully in the loop with your campaign, and we will highlight and adjust anything that we feel can perform better for you.
It doesn’t matter if you’re new to PPC advertising or have been running campaigns for a while. We work with a wide range of clients who have different levels of PPC knowledge, and our specialists will tailor your service to meet your needs.
We accept bank transfers and encourage our clients to set up a monthly standing order or direct debit to ensure that payments reach us on time, and we can keep your account up-to-date. You can find full details of our payment terms in our Terms and Conditions document.
PPC is a direct form of marketing. Ads are served to people who are either actively looking for or likely to be interested in your products or services, helping to increase your return on ad spend (ROAS).
Setting a campaign up is a quick process that yields instant and reliable results. From day one, you can boost brand awareness, and as you refine your campaign over time, you will increase your ROAS.
The beauty of pay-per-click is that you have complete control of your account and budget every step of the way. Once the campaign is running, you can monitor performance and optimise your ads to achieve the best results possible.
Our PPC services
2C’s PPC specialists can help you to achieve fast and cost-effective online conversions. We can build a campaign from scratch or support you in optimising existing ones.
Reach new customers with sponsored ads on social media sites such as Facebook, Instagram, LinkedIn and Twitter. Targeting is based on demographics, interests, behaviour and intent.
Hit page one of search engine results pages (SERPs) with sponsored ads on Google, Bing and partner sites. Targeting is based on keyword, demographics, device, and ad scheduling.
Serve up branded, rich-media ads on relevant sites that participate in Google Search Network or Microsoft Audience Ads. Display ads are effective for raising brand and product awareness, and remarketing.
Put your eCommerce products in front of the people who are interested in them with Google’s Smart Shopping or Microsoft Ad campaigns. Your image-based ads will appear above organic search engine results, putting the spotlight on your brand.
Show ads to people who have previously visited your website. Remarketing is an effective marketing technique for high price products and services. It works on a subliminal level to bring potential customers back to your site and to encourage them to take action.