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Digital Strategy & Planning

Bespoke strategies that provide effective and sustainable results

Our approach

Every successful digital campaign has strategy at its core. We support businesses to create the blueprint that will achieve their long-term business goals.

2C can help you to develop a strategy for both new and existing projects. Using your business insights and our understanding of digital marketing, we’ll create a tailored plan that achieves your digital goals. We can deliver, monitor and review your strategy for you, or hand it over to your team.

FAQs

We accept bank transfers and require a 50% payment upfront to secure the work and add it to our schedule. Once the project has been signed-off, we will invoice you for the remaining 50%. Contact us to find out more.

Our 3 step process…

01

Business insights

We gather insights from you to understand your:

  • Digital marketing objectives
  • Target audiences
  • Value proposition and USPs
  • Competition and market position
  • Challenges and opportunities
02

Digital marketing insights

Our team will conduct further research, analyse any existing data and identify the channels and content that will engage your audience and achieve your goals.


							
03

Define the strategy

Using your industry expertise, and our knowledge of digital, we’ll create an easy-to-follow plan that defines your:

  • Digital marketing objectives & KPIs
  • Target audience profiles and online behaviours
  • Brand and marketing messaging
  • Digital channels
  • UX journey map
Hand holding a graph for data driven marketing

Data-driven digital marketing

We use reliable internal and external data to understand your market, target audience and competitors. This allows us to create a well-informed strategy with clear rationale.

If you need support with an existing campaign, we will analyse any data that you have. This will give us a benchmark to measure future activity against, and insight into what is working well and what can be improved.

Arrows pointing down into a head for integrated channels

Integrated channels

2C takes an integrated approach to digital marketing. We use multiple channels that work in tandem to promote your products or services and achieve your digital goals.

Our experienced PPC and social media managers, SEO specialists, copywriters, designers and web developers understand this collaborative approach. Each department works from your strategy, to create a consistent brand message across all channels.

Our digital strategy & planning in action…

Premier Veins

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Birmingham Haemorrhoid Clinic

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Contact us

2C is a creative, innovative and effective digital marketing agency that offers strategy and planning services across Bristol and the rest of the UK.

Contact us on 0117 329 1717 or email hello@2cdigitalmarketing.com to get your project started.