Digital Strategy
& Planning

Every successful digital campaign has strategy at its core. We support businesses to create the blueprint that will achieve their long-term business goals.

Our approach

2C can help you to develop a strategy for both new and existing projects. Using your business insights and our understanding of digital marketing, we’ll devise a tailored plan that achieves your digital goals. We can deliver, monitor and review your strategy for you or hand over to your team.

Our 3 step process...


Business insights

We gather insights from you to understand your:

  • Digital marketing objectives
  • Target audiences
  • Value proposition and USPs
  • Competition and market position
  • Challenges and opportunities

Digital marketing insights

Our team will conduct further research, analyse any existing data that you give us, and identify the channels and content that will engage your audience.


Define the strategy

Using your industry expertise, and our knowledge of digital, we’ll create an easy-to-follow plan that defines your:

  • Digital marketing objectives & KPIs
  • Target audience profiles and online behaviours
  • Brand and marketing messaging
  • Digital channels
  • UX journey map

Data-driven digital marketing

We use reliable internal and external data to understand your market, your target audience and your competitors. This allows us to create a well-informed strategy with a clear rationale.

If you need support with an existing campaign, we will analyse any data that you have. This will give us a benchmark against which to measure future activity, and insight into what is working well and what can be improved.

Integrated channels

2C takes an integrated approach to digital marketing. We use multiple channels that work in tandem to promote your products or services and achieve your digital goals. Our experienced PPC and social media managers, SEO specialists, copywriters, designers and web developers understand this way of working. Each department works from your strategy, creating a consistent brand message across all channels.


As much as you like. We can support you to develop your digital strategies and plans via our consultancy service, or you can provide us with a brief, and we will develop your blueprints for you.

We accept bank transfers and require a 50% payment upfront to secure the work and add it to our schedule. Once the project has been signed-off, we will invoice you for the remaining 50%. You can find full details of our payment terms in our Terms and Conditions document.

Contact us

2C is a dynamic digital marketing agency offering PPC management in Bristol and surrounding areas.

Contact us on 0117 329 1717 or email to get your project started.