My week at 2C Digital was hugely insightful and eye-opening when it came to understanding the digital marketing industry. Being an English student at UWE, I had little experience when it came to applying the written aspect of my course to a real working environment. However, throughout my week at 2C, I have gained a real in-depth knowledge and practise of copywriting, which will no doubt help me to get a foot in the door at my next venture.
Immediately upon arrival, I realised that this was not going to be the stiff office environment I had been anxiously anticipating. It soon became evident that 2C worked in a modern and innovative way, within a comfortable and easy-going setting, enough to make anyone feel part of the team.
I was set to work straight away by the Director Sara. My first assignment was to write a piece on the top digital marketing blogs in the industry, which helped me to learn the basics of digital marketing from the get-go. Subsequently, I wrote a blog on 2C’s one-year anniversary and re-wrote copy for their social media bios. While these tasks were in relatively familiar territory, I was also pushed out of my comfort zone, writing website copy and social media posts for their current clients as well as a copy for their new SME social media package.
Throughout my week at 2C, it became increasingly clear that this was an extremely up-and-coming agency. During my stay, both the team and website were undergoing stages of expansion, and I was made to feel a part of the excitement for what their second year was to bring. Sara is wholly committed to her interns having a well-rounded experience and gaining in-depth knowledge – you won’t be making teas and coffees or filing on this placement!
Overall, I really enjoyed my week at 2C and would highly recommend taking part in one of their work experience placements. It is not exclusively for those wishing to pursue a career in digital marketing, it would also be beneficial for those who have an interest in copywriting, social media or public relations. 2C has well-equipped me for future job opportunities as not only has it given me an insight into the digital marketing industry, but a glimpse at the working world as a whole.
A huge thanks to Sara and her team, and I hope to work with 2C again in the future!
