2C is a fresh, sharp and reliable digital agency that delivers the full user journey. Why? Because behind every successful campaign lies a bulletproof strategy, well-designed content, effective targeting and detailed reporting.
Stage 1: Strategy & Planning
The who, what, when and how
Your strategy is the seed from which your digital campaign will grow. Success relies on planning how to nurture and convert your users. Without a plan, there’s no content or design, no clear targeting, and nothing of quality to monitor and report on.
“By failing to prepare, you are preparing to fail.”
— Benjamin Franklin
- Objective/ KPI Setting
- Target Audience Profiling
- UX Journey
- Content Strategy
- SEO Strategy
- Market Research
- Competitor Analysis
Stage 2: Creative and Content
Where psychology matters
Your users are bombarded with content and advertising 24/7. To be seen, you must stand out and resonate with them. Our web developers and creatives understand the user journey, online behaviour and step into your audience’s shoes.
We’ll capture your users’ attention and clearly lead them along the conversion pathway.
- Web Design & Development
- Copywriting & Content Writing
- Graphic Design
Stage 3: Targeting and Delivery
Reaching out with a purpose
Targeting can only happen once you’ve identified your objectives, planned your audience and created content that they want to see.
Our digital specialists will choose channels that fit with your goals, target market and budget; and use them to their full potential.
Stage 4: Monitoring & Reporting
Making sense of the data
With stages 1-3 of your digital journey in place, it’s time to measure your success.
We believe in transparency and helping our clients to understand their data. Our detailed reports highlight your campaign performance against the KPIs that you set in stage 1. You’ll see what you’re paying for and where to focus your budget.
- Analytics & Measurement Tools
- Objective-Focused Reporting
- Meaningful Data
- Data-Led Strategy Refinement
Why Choose 2C?
2C is all about helping you to get the most from your digital marketing campaigns whilst enjoying the journey along the way. We don’t just want to meet your expectations, we want to exceed them.
Our four core values of partnership, innovation, specialism and transparency guide how we work and shape our services.
Are you ready to grow?
Are you ready to grow?
Get in touch to find out how we can grow your business together.
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